The Web Marketing team is seeking an experienced SEO professional to lead the development of a comprehensive content strategy and execution plan aimed at increasing organic search traffic, improving keyword visibility, and driving adoption of key products.
Scope of Work:
SEO Content Strategy:
• Assess current goals and keyword approaches, refining strategies and tools to effectively monitor and analyze website performance using industry best practices, SEO tools, and analytics.
• Identify new ways to understand user search behavior to inform keyword research and uncover content opportunities.
• Collaborate with technical SEO teams to align editorial initiatives with best practices and ensure marketing and business goals are supported.
• Develop a global content strategy based on keyword research and user search patterns, delivering measurable impact and setting a vision for best-in-class SEO, GEO, and AEO.
• Consult on measurement frameworks and KPIs to track performance against objectives.
SEO Content Creation:
• Write website content targeting specific user intents to enhance rankings and increase keyword visibility.
• Build an annual content roadmap to ensure a steady stream of new content is published and optimized.
Execution and Tactics:
• Develop a prioritized list of short- and long-term recommendations across content development (topics, formats), page types (e.g., blog, landing pages, CLP, PMP), linking/backlinking strategies, and other front-end SEO levers.
• Define what constitutes "quality" SEO content and build a framework to evaluate the effectiveness and impact of different content formats (e.g., blog posts, updated pages, new pages).
• Partner with product and content teams to implement high-priority optimizations and content creation efforts.
• Establish scalable, repeatable guidelines, standards, and workflows aligned with the overall SEO strategy to support product launches and adapt to changes in the digital and AI ecosystem.
• Explore innovative and high-impact SEO opportunities beyond traditional keyword research and content updates.
• Develop an approach for international SEO, including prioritization and operationalization.
• Advise on testing methodologies and learning agendas to continuously improve SEO performance.
Qualifications:
• 5+ years of hands-on SEO experience, particularly with high-traffic and competitive digital properties.
• Demonstrated success in B2C SEO initiatives, with a strong portfolio of content projects and examples of simplifying complex topics for general audiences.
• Deep understanding of search engine algorithms, ranking factors, and tools like Google Search Console, Screaming Frog, and SEMrush.
• Proven track record in building and executing robust content strategies.
• Strong analytical skills with the ability to interpret data and drive insights.
• Excellent communication and collaboration skills; able to thrive in cross-functional teams.
• Highly organized and detail-oriented, capable of managing multiple projects and deadlines in a fast-paced environment.
• Demonstrated ability to execute effectively in dynamic and evolving work settings.
